Branding & PackagingCreative Tech
UrbanRoots: Complete Brand Identity & Packaging Suite
Harpreet Singh
Graphic Designing Graduate
Student Outcome
Selected as 'Best Commercial Project of the Batch' and showcased in Punjab Design Conclave 2026.
The Project Brief
Develop brand naming, logo mark, sustainable packaging, and retail merchandising for an organic farm-to-table food brand.
The Core Challenge
Standing out on crowded supermarket shelves while maintaining an authentic, earthy, eco-friendly aesthetic.
Design & Execution Process
Final Deliverables
Tools & Technologies Used
Adobe IllustratorAdobe PhotoshopAdobe InDesign